How we partner with you | Poki Documentation

Web exclusive

Our preferred way of working: on the open web, your game is published only on Poki.

Exclusive to Poki, on the web

Browser / open web
Discord
YouTube Playables

Discord and YouTube Playables run HTML5 in a browser, so they count as web.

Yours to publish anywhere

Steam
Mobile app stores
Consoles

Not part of the exclusivity. You keep these platforms.

By default, exclusive deals run for 5 years. In return, Poki invests real time and resources into your game:

Marketing and promotion to reach 100M+ players and beyond
Monetization through top-tier ad partners and brand deals
A revenue share on players Poki brings to your game, through promotions, recommendations, and marketing
Everything a player generates when they come to your game directly, through search, bookmarks, social, or your own community, is yours

Good to know The specifics above (the 5-year term, the revenue share, the exact investment) are indicative. The real terms depend on the game and are set out in your agreement.

Why exclusivity?

Exclusivity on the web lets us invest with confidence. We focus our marketing, advertising, and user acquisition on your game, promote it more actively, experiment with placement and campaigns, and optimize its visibility around what players respond to. Without competing web platforms, those learnings translate directly into more players finding and enjoying your game. Exclusivity only applies to the web, so you stay free to publish on non-web platforms like Steam and the app stores.

Non-exclusive

For games already live on other web platforms, or with a more niche or short-term fit for our audience, we can offer a one-time flat license fee instead, with no revenue share. The revenue sharing and marketing investment of exclusive deals doesn't apply here, since the return on that investment is shared with other platforms.