Post-release updates

Global release isn't the finish line. Games that keep improving keep earning promotion, and updates are how you get there.

Fix bugs and lift performance

A bigger audience surfaces issues smaller tests never could. When you spot a bug or performance problem, fix it fast: upload a new version through Poki for Developers and set it live. The same goes for optimization: better tech, engagement, or monetization metrics across the board make your game eligible for more promotion.

Keep optimizing

The web-specific best practices that got you live keep paying off after release. As your audience grows, revisit easy access & onboarding, engagement, and your game thumbnail; small gains in loading, retention, or click-through compound at scale.

Re-engage with content

Once your game has been live for a while, a content update is a great way to attract new players and bring existing ones back. New characters, levels, worlds: think about what would genuinely excite your players. Regular updates build a community and long-term engagement. Your Poki contact can help you judge whether a content update is the right move.

Add languages

You can add languages at any time, and for text-heavy games it directly grows your reachable audience. See the localization guide for which languages to prioritize.

Keep your Poki contact in the loop For anything bigger than routine updates, like a major content drop, a sequel, or a change in direction, talk to your Poki contact first. They can help you time it and make the most of the promotion that comes with it.